With a history of over 380 years dating back to the Edo period, the Shinsaibashi area is the largest shopping destination in Osaka. The western area of the Shinsaibashi is nicknamed as the American-mura Village, and its symbol is the walls painted with unique illustrations. This area continues to lead the Kansai teen culture in the Minami Area of Osaka. This neighborhood is popular amongst the young crowd for the stores that have been in the area since the 1970s. Mido-suji street runs through the center of Shinsaibashi and is the main street of Osaka that links the downtown Kita (north) around Umeda and the downtown Minami (south) aroundn the Shinsaibashi and Namba districts. Often described as the Champs-Élysées of the East, the street is lined with unique stores and one of a kind items.